"Where Golf Meets Growth: Smart Finance for the Fairway and Beyond"
DEDICATED FINANCE FOR GOLF CLUBS AND GROUND CARE BUSINESSES
Professional & Polished
We take pride in offering an unrivalled level of service, combining deep industry insight with a collaborative approach to deliver the best outcomes for everyone involved.
The Process
Our process is built to be fast, flexible, and completely tailored to you. We don’t believe in a one-size-fits-all approach—whether you’re ready to move quickly or need time to plan, we’ll work around your schedule. Clear communication and a focus on results are at the heart of everything we do.
Key Philosophies
We believe in keeping things convenient, respectful, and built on trust. Our clients appreciate our down-to-earth style—professional when it matters, relaxed when it helps.
Efficiency
At the heart of our service is a commitment to working on your schedule—not ours. We understand that every client has unique timing needs, so we adapt our process to fit your priorities and deadlines, ensuring a smooth and stress-free experience.
From the initial consultation right through to final delivery, our dedicated team handles every detail with precision and care. This means you can stay focused on what you do best, confident that all the financial logistics are being expertly managed behind the scenes. Our goal is to make the entire process as seamless and efficient as possible, saving you time and giving you peace of mind.
Discretion
We know that financial matters are deeply personal, and we treat every conversation with the utmost confidentiality and care. Our discreet, professional service is something our clients truly value because it creates a safe space where they can feel comfortable discussing their unique circumstances—no matter what challenges they may be facing.
Whatever your current situation, we’re here to listen without judgment and to support you every step of the way. Our priority is to help you maximise your potential with solutions tailored to your needs, all handled with complete sensitivity and respect. You can trust us to keep your information secure and your experience as reassuring as possible.
Dependability
We’re proud that over 95% of our clients choose to work with us time and time again. This level of trust doesn’t happen by accident—it’s built through consistent reliability, honest communication, and genuine care for each client’s unique needs.
For us, dependability means more than just delivering results; it’s about forming lasting relationships based on understanding and mutual respect. By taking the time to truly get to know our clients and their goals, we create partnerships that lead to shared success. When you work with us, you can count on a steady, supportive team that’s always in your corner—ready to help you navigate every challenge and opportunity along the way.
Our team
With over 40 years experience in the golf and finance industries combined, our dedicated team are on hand to assist in anyway they can.
Andy Herridge
Partner, PGA Professional and GCMA Member
Andy’s journey through the golf world has been anything but ordinary. A former touring professional, he once held the European record for the lowest round ever recorded by a professional in tournament play—an achievement that still stands as a highlight in his impressive career. While he's since stepped back from the tour, his passion for the game hasn’t gone anywhere.
Now a fully qualified PGA 'AAT' Professional and proud member of the Golf Club Managers Association, Andy has turned his focus to the business side of golf. He currently sits on the committee for the PGA in Yorkshire, where he works closely with clubs to explore financial opportunities and unlock growth within the industry. Whether it’s helping a club secure funding, restructure its operations, or identify new revenue streams, Andy brings a practical, no-nonsense approach backed by years of real-world experience.
Beyond finance, Andy also offers consultancy services for clubs looking at renovation or refurbishment projects—both on the course and in the clubhouse. Having managed golf clubs himself, he understands the challenges from the inside and knows what it takes to turn ideas into successful outcomes.
When he’s not talking golf or helping clubs thrive, Andy enjoys life in North Yorkshire with his wife Gemma and their three children: Autumn, Poppy, and Hugo. He still sneaks in a round whenever he can—so if you fancy a game, or just want to chat about how to take your club to the next level, don’t hesitate to give him a call. He’ll likely bring the clubs and the coffee.
01937 222 123
Alastair Roberts
Partner
Alastair brings a wealth of experience to the world of finance and leasing, with a career built on a solid foundation of practical knowledge and a talent for problem-solving. After graduating from York University in 1998 with a BA Honours in Politics, he wasted no time getting started—literally starting work the very next day at Volkswagen York.
Over the next 16 years, Alastair worked his way up through the ranks, moving from Volkswagen to Audi and climbing from Salesperson to Sales Manager. His time in the motor industry not only sharpened his commercial instincts but also laid the groundwork for his next chapter: equipment finance.
Since making the move to an independent finance company, Alastair has developed a deep understanding of asset and equipment funding across a wide range of sectors. His logical, clear-headed approach to finding finance solutions is what truly sets him apart—and it’s one of the many reasons we’re proud to have him as a Partner at Harewood Asset Finance.
Based just a stone’s throw from our head office in rural North Yorkshire, Alastair lives with his wife Sarah and their daughter Megan. Outside of work, he’s most at home with a fishing rod in hand or pottering about in the garden—two places where he says the best ideas often come to him.
If you’re looking for straightforward advice and smart financial thinking, Alastair’s always happy to have a chat (preferably over a strong coffee—or by a lake!).
01937 222 123
Contact us
Telephone: 01937 222123
E-mail: hello@forefinance.co.uk
Suite 1, Commer House, Station Road. Tadcaster LS24 9JF
All rights reserved. Fore Finance is a trading name of Harewood Asset Finance LLP which in turn is an Appointed Representative of AFS Compliance Ltd who are authorised and regulated by the Financial Conduct Authority No. 625035. Harewood Asset Finance LLP is a franchisee of Asset Finance Solutions (UK) Ltd. Harewood Asset Finance LLP is a broker not a lender.
© 2023
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